Rita started out early in her career as an educator after graduating from college. She earned her Master's degree in School Administration in the late 70's, changed careers, and used an introduction to secure a position as a contracts negotiator for a company that designed and manufactured electronic defense systems.
In the early 80's, she earned her Master's Degree in Business Administration and took on the position of Chief Financial Officer and Vice president of Administration for a Business & Technology Consulting Company and directed their financial, accounting, and administrative affairs. Rita retired from the corporate world in the late 80's, changed careers, teamed with a group of physicians, and opened and managed wellness centers.
After an unanticipated challenge and recovery from leukemia, Rita developed a passion for health and fitness and purchased and operated a group of women's fitness center franchises. In the late 90's, disillusioned with the inherent weaknesses in the "health club" franchise business model, and believing that there had to be a better way, she teamed up with long-time friend and business associate, Richard Farina, Founder of the Medical Fitness Academy. Together they developed and operated several very successful medical fitness and wellness centers.
Rita coaches physicians, chiropractors, physical therapists, and fitness professionals throughout the U.S. on how to integrate wellness and medical fitness programs into their practices and to maximize their current practice systems for a smooth initiation and implementation of a profitable wellness program.
Rita is co-founder of the Medical Fitness Academy and has helped to develop hundreds of articles, tools, and resources to help healthcare professionals plan, implement, and profit from their own medical fitness and wellness center in their practices.
Among Rita's most notable contribution has been the creation of training videos and coaching materials on how to convert patients into long-term cash-paying wellness "clients".
Along with her years of experience as an educator, corporate executive and entrepreneur, and her degrees from Kutztown University, Lehigh University and Temple University, Rita also earned certifications as an American Council on Exercise Certified Personal Trainer, and as a Lifestyle and Weight Management Consultant. She also earned certifications in the areas Fitness Assessment, Weight Training, Nautilus Strength Training, Exercise for Special Populations, Exercise and Cancer Recovery, and Metabolic Assessment and Training.
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