Meet Rich Farina

MEET RICH FARINA

Dr. Rich Farina

Founder & President

Rich works with healthcare professionals who are interested in incorporating a medical fitness and wellness programs in their practices that is both effective and profitable.

Rich began his career and interest in exercise and fitness at the age of 16 working as a trainer in one of the U.S.'s first east coast Nautilus centers. In college, he became the 'exercise go-to guy' and opened the university's first private exercise 'lab' for the regular students to have a place to go and not be intimidated by plate-slamming body builders and football jocks.

After earning his post-graduate degree in Public Health, his interests in medical physiology, epidemiology and biostatistics lead him to research the trends in health and disease in America from a "global perspective", and how lifestyle diseases, already on the rise in the early 80's, were handled in and out of our nation's health care delivery system.

During the late 80's and early 90's, Rich owned and operated several financially lucrative healthcare-related companies. In 1997, he opened his first medical fitness center where he worked with physician-referred patients in a structured, effective, and time-efficient program designed to reduce and where possible eliminate lifestyle-induced health conditions. He continued to refine his programs and protocols while running this flagship center, and went on to open several additional medical fitness centers.

Rich is the founder of the Medical Fitness Academy, a wellness practice consulting company specifically for healthcare and fitness professionals. The company offers a wide variety of consulting programs that help healthcare practitioners plan, implement, grow, and profit from adding cash-based wellness programs in their practices. The Academy features wellness practice and business management, marketing and operational materials in the form of multimedia training programs as well as articles, business tools, downloadable forms, checklists and a wide variety of information on the systems and procedures required to operate a successful medical fitness and wellness program.

Rich is also the developer of the One Room Wellness Center Strategy, a complete proven business model for implementing a successful wellness program in just 225 sq. ft. of any healthcare professional's office in 90 days or less.

Rich is an adviser to medical physicians, physical therapists, chiropractors, nurse practitioners, health club owners, and fitness professionals throughout the U.S. During the past 30 years, Rich has conducted training programs for hundreds of healthcare professionals regarding the planning and implementation of medical fitness and wellness programs in their practices.