Rich began his career and interest in exercise and fitness at the age of 16 working as a trainer in one of the U.S.'s first east coast Nautilus centers. In college, he became the 'exercise go-to guy' and opened the university's first private exercise 'lab' for the regular students to have a place to go and not be intimidated by plate-slamming body builders and football jocks.

After earning his post-graduate degree in Public Health, his interests in medical physiology, epidemiology and biostatistics lead him to research the trends in health and disease in America from a "global perspective", and how lifestyle diseases, already on the rise in the early 80's, were handled in and out of our nation's health care delivery system.

During the late 80's and early 90's, Rich owned and operated several financially lucrative healthcare-related companies. In 1997, he opened his first medical fitness center where he worked with physician-referred patients in a structured, effective, and time-efficient program designed to reduce and where possible eliminate lifestyle-induced health conditions.  He continued to refine his programs and protocols while running this flagship center, and went on to open several additional medical fitness centers.

Rita started out early in her career as an educator after graduating from college.  She earned her Master's degree in School Administration in the late 70's, changed careers, and used an introduction to secure a position as a contracts negotiator for a company that designed and manufactured electronic defense systems.

In the early 80's, she earned her Master's Degree in Business Administration and took on the position of Chief Financial Officer and Vice president of Administration for a Business & Technology Consulting Company and directed their financial, accounting, and administrative affairs.  Rita retired from the corporate world in the late 80's, changed careers, teamed with a group of physicians, and opened and managed wellness centers.

After an unanticipated challenge and recovery from leukemia, Rita developed a passion for health and fitness and purchased and operated a group of women's fitness center franchises.  In the late 90's, disillusioned with the inherent weaknesses in the "health club" franchise business model, and believing that there had to be a better way, she teamed up with long-time friend and business associate, Richard Farina, Founder of the Medical Fitness Academy.  Together they developed and operated several very successful medical fitness and wellness centers.